Lei Shing Hong Forest Food Court Muorkeunst en Identiteit by Jansword Zhu

Lei Shing Hong Forest Food Court Muorkeunst en Identiteit by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

SulverGrafysk· 2020

Lei Shing Hong Forest Food Court Muorkeunst en Identiteit

by Jansword Zhu

Client: Jansword zhu

A' Design Award yn Sulver Winner in Grafysk Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lei Shing Hong Forest Food Court Muorkeunst en Identiteit

Forest Food Court is in foodcourt yn it kantoargebou ûntworpen troch de ferneamde Japanske arsjitekt Kuma Kengo yn Peking. It kearnkonsept fan de arsjitektuer is "Bosk yn de stêd." De branding en de 6m*150m grutte muorkeunst binne ûntstien út dit konsept. Noflike grafyske eleminten en losse streken bringe in ûntspannen, organyske mar dochs stedske stream troch it serieuze kantoargebou. De semi-abstrakte yllustraasje soarget foar lykwicht yn de sfear fan it kantoar en foarkomt dat it te bernachtich of leuk wurdt.

The Recognition

About the A' Design Award yn Sulver

Lei Shing Hong Forest Food Court Muorkeunst en Identiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Lei Shing Hong Forest Food Court Muorkeunst en Identiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Lei Shing Hong Forest Food Court Muorkeunst en Identiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu