Aesthetics and Chinese Posterûntwerp by Chia-Hui Lien

Aesthetics and Chinese Posterûntwerp by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2020

Aesthetics and Chinese Posterûntwerp

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award yn Brûns Winner in Grafysk Category

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Colors

The Design

About Aesthetics and Chinese Posterûntwerp

Estetyk en Sineesk is in searje posters basearre op it ûntwerp fan Sineeske karakters. De struktuer fan elk karakter is opboud út syn radikaalstreken, dy't presintearre wurde yn draaiende en gradueel oprinnende skikkingen. De searje ferandert skreaune tekst yn fisuele symboalen en brûkt lettertypeûntwerp as in hjoeddeistige foarm fan ekspresje. Posters, útnûgingskaarten en in boek waarden printe om de karakterfoarmen te beklamjen. De posters hawwe in ôfmjitting fan 70 by 100 sintimeter. It wurk presintearret de Sineeske taal en karakters as in duorsum kultureel bêzit fan de Aasjatyske kultuer.

The Recognition

About the A' Design Award yn Brûns

Aesthetics and Chinese Posterûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Aesthetics and Chinese Posterûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Aesthetics and Chinese Posterûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN