Sulver Skoane Keunst · 2020
Kt 5g Primêre Funksje: Bûtenbylhouwurk
by Tist
- A' Design Award yn Sulver 2020 in Skoane Keunst
- CLIENT: Tist
- Estimated Number of Design Views: 34,190
- Verification code 86388EBBC7 · Verify this award
Colors
About Kt 5g Primêre Funksje: Bûtenbylhouwurk
KT 5G is in groep bûtenbylhouwurken dy't opsteld binne yn it sintrum fan Seoul, Súd-Korea. De bylhouwurken drukke de wichtichste eigenskippen fan in 5G-kommunikaasjetsjinst út, dat binne hege snelheid, lege latinsje en brede ferbûnens. Fleurige kleuren, patroanen en pylkfoarmen stelle ferbûnens, snelheid en datastream foar, wylst drones en autonoom riden ferwize nei bekende tapassingen fan de technology. De bylhouwurken binne makke fan stielplaten dy't bûgd en laske binne, en dêrnei ôfwurke mei uretaanferve. Lytsere bylhouwurken tsjinje ek as banken, sadat de ynstallaasje in artistike rêstplak foarmet lâns in drok kuierpaad.
About the A' Design Award yn Sulver
Kt 5g Primêre Funksje: Bûtenbylhouwurk is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Kt 5g Primêre Funksje: Bûtenbylhouwurk wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Kt 5g Primêre Funksje: Bûtenbylhouwurk is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.
Press Kit
- Unique Properties
- Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
- Dimensions & Packaging
- 1.5T SUS + urethane paint / 32m*6.8m
- Tags
- 5G, Craig and Karl, Outdoor sculpture
- Production Technology
- Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
- Design Challenge
- It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
- Research
- In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
- Inspiration
- We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
- Project Duration
- Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
- Operation Flow
- In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
