Huade Stêd Fisuele Identiteit by Fu Yong

Huade Stêd Fisuele Identiteit by Fu Yong is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Izer in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

IzerGrafysk· 2020

Huade Stêd Fisuele Identiteit

by Fu Yong

Client: Huade

A' Design Award yn Izer Winner in Grafysk Category

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Verified Award Winner

Verify Award Status for #102148

View at A' Design Award Press Release Award Badge

Colors

The Design

About Huade Stêd Fisuele Identiteit

Huade wie eartiids in wichtige militêre basis foar ferdigenjen fan 'e noardgrins fan Sina. Ferlern militêre foarsjenningen kinne militêre ûnderfining en toerisme ûntwikkelje, en stedske ekonomyske ûntjouwing stjoere. It ûntwerp is ynspireare troch in knop, de pauze- en startsymbolen yn knop betsjutte dat drok wurk ophâldt, en de reis fan Huade begjint. De kombinaasje fan it pauze- en startsymboal en it pentagram is de Ingelske Abb. HD fan Huade. De fiif puntige stjer makket diel út fan 'e legerflagge en epaulet. Huade sil altyd ûnthâlde en earbetoan jaan oan 'e helden dy't it lân ferdigenje yn' e oarloch.

The Recognition

About the A' Design Award yn Izer

Huade Stêd Fisuele Identiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Huade Stêd Fisuele Identiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Huade Stêd Fisuele Identiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimensions & Packaging: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Tags: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Production Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Design Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Project Duration: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Operation Flow: The logo can be presented on a white background or can be used against a red background to form a unified visual style.