Fil Merkidentiteit troch Young Huale is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2020

Fil Merkidentiteit

troch Young Huale

Klant: By-Enjoy

A' Design Award yn Sulver Winner yn de kategory Grafysk

44,208

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #102155

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Fil Merkidentiteit

FIL is in merkidentiteitssysteem dat makke is foar in winkel dy't ûntwerperskolleksjes en oare ûntwerpartikels ferkeapet. De namme FIL betsjut line yn it Frânsk. In trochrinnende line rint troch it midden fan de trije letters, sadat it idee achter it merk direkt en sichtber wurdt. De line kin ferlinge of ynkoarte wurde, wat it mooglik makket om it logo yn ferskillende lingten en op ferskillende posysjes te brûken, wylst der ien unifoarme byld behâlden bliuwt. De identiteit wurdt tapast op winkelbuorden, fisitekaartsjes, ferpakking, briefpapier, nammelabels, tassen en papierartikels.

De Erkenning

Oer de A' Design Award yn Sulver

Fil Merkidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Fil Merkidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Fil Merkidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.
Ofmjittingen & Ferpakking: Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
Labels: Brand/visual system/logo/clothing/fashion/store/modern/design
Produksjetechnology: Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
Untwerpútdaging: The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
Undersyk: FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
Ynspiraasje: The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
Projektdoer: 2019.09
Operaasjestreamferrin: The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
Teamleden: Designer:
Young Huale
Hong Jing
Zheng Rong
Ofbyldingskrediten: Photographer:Zou Xunkai