Pizzamax Merkidentiteit by Salvita Bingelyte

Pizzamax Merkidentiteit by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2020

Pizzamax Merkidentiteit

by Salvita Bingelyte

Client: Salvita Design

A' Design Award yn Brûns Winner in Grafysk Category

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Verified Award Winner

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Colors

The Design

About Pizzamax Merkidentiteit

Pizzamax is in merkidentiteit foar in lytse pizzarestaurantketen yn Litouwen. De eardere identiteit mocht ferskate grafyske stilen trochinoar en joech klanten amper gefoel foar it merk. It nije ûntwerp brûkt in ferienfâldige logo mei read, swart en wyt, kleuren dy't ferbûn wurde mei klassike Italiaanske pizza. De wurden pizza en max steane op ferskillende kanten fan de fisitekaartsjes en pizzadoazen. De letters M en X hawwe krombûge úteinen dy't tsjut op bakkers dy't pizza's drage mei rjochte earms. De identiteit wurdt tapast op fisitekaartsjes, briefpapier, pizzadoazen en klean.

The Recognition

About the A' Design Award yn Brûns

Pizzamax Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Pizzamax Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Pizzamax Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens