BlackDrop Merkidentiteit troch Aleks Brand is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2020

BlackDrop Merkidentiteit

troch Aleks Brand

Klant: Aleks Brand

A' Design Award yn Sulver Winner yn de kategory Grafysk

74,689

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #102722

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer BlackDrop Merkidentiteit

Dit is in persoanlik Brand Strategy and Identity Project. BlackDrop is in keten fan winkels en merken dy't kofje ferkeapet en distribuearret. BlackDrop is in persoanlik projekt dat earst waard ûntwikkele om de toan en kreative rjochting foar persoanlik freelance kreatyf bedriuw yn te stellen. Dizze merkidentiteit is makke foar it pleatsen fan Aleks as in betrouber merkkonsultant yn 'e opstartmienskip. BlackDrop stiet foar in slick, hjoeddeistich, transparant opstartmerk dat as doel is in tiidleas, werkenber, liedend merk yn 'e yndustry te wurden.

De Erkenning

Oer de A' Design Award yn Sulver

BlackDrop Merkidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan BlackDrop Merkidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. BlackDrop Merkidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Labels: coffee, tech, startup, black, simple logo
Produksjetechnology: Adobe Creative Suite
Untwerpútdaging: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Undersyk: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Ynspiraasje: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Projektdoer: 1 month, Belgrade
Operaasjestreamferrin: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Teamleden: Aleks Brand