Beauty United Space Salon Ynterieurûntwerp troch John Sun and Renee Zhu is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Goud yn de kompetysje-kategory Ynterieurromte en Útstallingûntwerp.
GoudYnterieur· 2020
Beauty United Space Salon Ynterieurûntwerp
troch John Sun and Renee Zhu
Klant: DDDD Creative Company
A' Design Award yn Goud Winner yn de kategory Ynterieur
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #104564It Untwerp
Oer Beauty United Space Salon Ynterieurûntwerp
Beauty United Space is in kappers- en skjintmesalon yn Wuhan, Sina. It ynterieur beslacht sa'n 220 kante meter en bringt knip-, styling- en make-uptsjinsten byinoar op ien plak. De haadkleuren fan de merkidentiteit ferdiele de romten en soargje foar sterke kleurkontrasten. Abstrakte eleminten fan in bus wurde as tema brûkt troch de hiele romte hinne. Materialen omfetsje prefab terrazzopanielen, seminttegels, spegele en boarstele rustfrij stiel en foarme plestik stuollen. Ynteraktive gebieten en produktpresintaasjes helpe besikers de merk te begripen.
De Erkenning
Oer de A' Design Award yn Goud
Beauty United Space Salon Ynterieurûntwerp is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Beauty United Space Salon Ynterieurûntwerp wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Beauty United Space Salon Ynterieurûntwerp makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
- Ofmjittingen & Ferpakking
- About 220 square meters.
- Labels
- Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
- Produksjetechnology
- Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
- Untwerpútdaging
- The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
- Undersyk
- Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
- Ynspiraasje
- The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
- Projektdoer
- The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
- Operaasjestreamferrin
- B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
- Teamleden
- Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU - Ofbyldingskrediten
- Photographer: Sensor Images
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