Anta Kantoarynterieurûntwerp troch Oatson Interior Design

Anta Kantoarynterieurûntwerp troch Oatson Interior Design is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Ynterieurromte en Útstallingûntwerp.

BrûnsYnterieur· 2021

Anta Kantoarynterieurûntwerp

troch Oatson Interior Design

Klant: Oatson Interior Design

A' Design Award yn Brûns Winner yn de kategory Ynterieur

11,605

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #106420

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Anta Kantoarynterieurûntwerp

Anta is it ynterieurûntwerp fan it haadkantoar fan in sportklaaimerk yn Shanghai, Sina. Elke ferdjipping fan de twadde oant de fyfde ferdjipping is wijd oan ien merk fan de groep. In part fan de begjinferdjipping hat in acht meter hege plafond en in grut LED-skerm dat fan bûten sichtber is. Glêde griisde linen, wite sportfigueren en in reade merkletter foarmje it yngongsgebiet. In read rêstgebiet en in blauwe flier folgje de kleuren fan twa merken. Ôfwurkingsmaterialen omfetsje aluminiumplaatferve, iikenfoenearje, marmer en granyt.

De Erkenning

Oer de A' Design Award yn Brûns

Anta Kantoarynterieurûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Anta Kantoarynterieurûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Anta Kantoarynterieurûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Ofmjittingen & Ferpakking: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Labels: interior design, workplace, brand, modern, international
Produksjetechnology: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Untwerpútdaging: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Undersyk: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Ynspiraasje: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Projektdoer: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Operaasjestreamferrin: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Teamleden: Chief designer: Yan Deng
Chief designer: Jia Rong