Kango Baby Baby Draachtas by Fatemeh Sadeghi

Kango Baby Baby Draachtas by Fatemeh Sadeghi is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Brûns in Poppe-, Berne- en Berneprodukten Ûntwerp Competition Category.

BrûnsPoppeprodukten· 2021

Kango Baby Baby Draachtas

by Fatemeh Sadeghi

Client: FSadeghi

A' Design Award yn Brûns Winner in Poppeprodukten Category

18,970

Verified Award Winner

Verify Award Status for #107176

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kango Baby Baby Draachtas

Kango Baby is in baby draachtas dy't ynspirearre is troch de bûidel fan de kengoeroe. De draachtas kin sûnder help fan in oar persoan draaid wurde fan de foarkant nei de rêch fan de drager, en wer werom. In brêge dy't ûnder de draachtas naaid is, makket dizze draaiïng mooglik, wylst in ekstra bân de baby feilich op syn plak hâldt. In tas dy't fêstmakke is mei klittenbân biedt romte foar spullen fan de baby en de âlder, sadat in twadde tas net nedich is. De bûtenste laach kin brûkt wurde foar it ferskjinjen fan lieuwers. Der wurdt gebrûk makke fan natuerlike stoffen, en der binne fjouwer kleurgroepen beskikber basearre op de seizoenen.

The Recognition

About the A' Design Award yn Brûns

Kango Baby Baby Draachtas is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Kango Baby Baby Draachtas wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Kango Baby Baby Draachtas foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main goal is to increase the period of carrier using time and parents can have close contact with their baby and baby can be close to his parent’s heart.
The ability to rotate it from front to back and vice versa without others helping will transfer the child’s weight towards the body of parents. The sticky bag under the carrier removes the need for another bag for the baby or parents’ personal items. The outer layer can be used as diaper changing. The shoulder straps does not gag the baby.
Dimensions & Packaging: Width: 380 mm x Height: 485 mm
The depth of the product is interchangeable according to the body of the child. You can place your baby carrier in the washing machine and set the temperature for 30 degrees Celsius. You should spin the machine on the lowest speed.
Tags: Archetype, Carrier, Ergonomic, Kangaroo, Baby, Hug, Diaper Changing Bag
Production Technology: After checking ergonomics of the users (both parents and children) a final cutting pattern was prepared for the fabric and in the next step a template (format) was made for cutting the cloth and by putting the template in the cutting machine, fabric and fibers that are below got punched and cut. Then viscose wool was putted in between the cut linen fabrics and the sewing process was done by industrial machines. The reason to choose this material is the product’s special users. Considering that children’s skin is sensitive, both the outer layer which is in contact with the skin and the inner layers are made up of natural materials.
Design Challenge: The most important challenge of this project was the rotation of the carrier without the help of others, while also preserving the child’s full safety and health. Another challenge was the correct location of locks for changing the diaper when the baby is put down on the back rest.
The most important inner factor is people’s an scientific idea about certain colors belonging to the girl or boy child. According to research, this way of thinking has no biological standpoint and humans may show interest in certain color spectrums according to culture and biology. And for this reason and also not imposing certain colors to certain genders, 4 season themed color groups has been considered.
Research: Baby carriers, have been around for almost a thousand years and before the start of the nineties decade, parents from all over the world used different clothes, shawls and even bed linens to carry their children. While being simple these carriers weren’t an obstacle for parents everyday work and as a result, they were able to embrace their children for a longer time. Still many of the traditional types of carriers are used in developing countries. So by considering the history of this product I tried to plan a modern design matching international taste. After several tests and prototypes that were made of foam and simple fabrics, I decided to use industrial sewing machines to sew the main sample with the 100% cotton fabric. So I worked with a professional tailor and made the first sample.
Inspiration: When I was watching a kangaroo’s documentary, I got that the females carries her child in their pouch for entire life. Most people believe that hugging babies for a long time will result in dependency while studies show that what matters to infants is being close to the heart of their parents. So I decided to redesign a carrier in a way that parents would like to use it more. In this way the child won’t have any unresolved emotional needs and may have a better spirit for when they’re grown up.
Project Duration: This project began in the October of 2017 in Tehran. The first 8 months was for preliminary research and the ergonomics of users’ bodies. After that was checking similar products in the market. And After that, the archetypes were reviewed for design and etudes.
In June of 2018 the first maquette was made and in the next months, many more Replicas were made that progressively looked closer to the main model and in the end, after making the final prototype, the early model with real material was produced in the July of 2019. This product has not been shown in any exhibits.
Operation Flow: Under the carrier a bridge is sewn that is the same size of the carrier’s width. So that we can change the direction of the carrier from front to back and vice versa without completely opening it. This bridge has the ability to move and rotate on the belt that is under the carrier and gets connected to the body. In order to keep the child safe in this process, an additional layer of carrier strap is sewn to the bridge, and this strap will hold the baby inside the carrier for the rotation process. The bag containing the equipment is connected to the bridge via the Velkro adhesive and when the carrier is rotated to the back, the bag can be disconnected from the bridge and hang from the side of the belt with the resilient lock to avoid robbery incidents and to avoid hurting the clothes and the body of the parents, the loop part of the adhesive is sewn to the bag and the hook part of it is sewn to the carrier’s bridge.
Image Credits: Image #1:Photographer Mandana Rostami, 2020
Image #2:Photographer Mandana Rostami, 2020
Image #3:Photographer Mandana Rostami, 2020
Image #4:Photographer Mandana Rostami, 2020
Image #5:Photographer Mandana Rostami, 2020