Transformers the Skin Test House Pop Up Store troch Hsuan-Hui Lee

Transformers the Skin Test House Pop Up Store troch Hsuan-Hui Lee is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Izer yn de kompetysje-kategory Ynterieurromte en Útstallingûntwerp.

IzerYnterieur· 2021

Transformers the Skin Test House Pop Up Store

troch Hsuan-Hui Lee

Klant: Birkin Creative Integrated Marketing Service Limited

A' Design Award yn Izer Winner yn de kategory Ynterieur

20,078

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #107197

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Transformers the Skin Test House Pop Up Store

Transformers the Skin Test House is in pop-upwinkel ûntwurpen foar in kosmetikamerk. De winkel is boud út konteners mei in stielen konstruksje, wylst de flier, it plafond en de wannen makke binne fan hout en miljeufreonlike materialen. LED-ljochtbakken en útstalkasten presintearje de produkten binnenyn. De ienheden kinne yn tolve oeren opboud wurde en yn ferskillende oantallen kombinearre wurde, en der kin in luifel tafoege wurde foar reinich waar. Alle materialen binne wer te brûken, en de winkel is sa'n sechstich kear opboud en ôfbrutsen foar eksposysje-eveneminten op iepenbiere plakken.

De Erkenning

Oer de A' Design Award yn Izer

Transformers the Skin Test House Pop Up Store is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Transformers the Skin Test House Pop Up Store wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Transformers the Skin Test House Pop Up Store wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Ofmjittingen & Ferpakking: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Labels: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Produksjetechnology: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Untwerpútdaging: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Undersyk: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Ynspiraasje: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Projektdoer: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Operaasjestreamferrin: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Teamleden: Birkin Creative Integrated Marketing
Ofbyldingskrediten: Birkin Creative Integrated Marketing