$Refracting Reality Boekûntwerp by Ching-Fa Lung$

Refracting Reality Boekûntwerp by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Sulver in Print en Publisearre Media Ûntwerp Competition Category.

SulverPrint· 2021

Refracting Reality Boekûntwerp

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award yn Sulver Winner in Print Category

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The Design

About Refracting Reality Boekûntwerp

Refracting Reality is in boek oer ljocht en minsklike waarnimming. It boek ûndersiket fjouwer eigenskippen fan ljocht: brekking, refleksje, diffraksje en ynterferinsje. Dizze kwaliteiten wurde útdrukt troch typografy en byld oer 368 siden. Coated en uncoated papier waarden keazen om ferskillende yndrukken fan ljocht te stypjen. In fêst prisma sit yn 'e boekrêch en kin troch de lêzer fuorthelle wurde. Mei it prisma kinne lêzers it gedrach fan ljocht direkt observearje en ynteraksje hawwe mei de printe bylden.

The Recognition

About the A' Design Award yn Sulver

Refracting Reality Boekûntwerp is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Refracting Reality Boekûntwerp wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Refracting Reality Boekûntwerp is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin