SciFest Los Angeles Festival Identiteitssysteem by Ching-Fa Lung

SciFest Los Angeles Festival Identiteitssysteem by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Izer in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

IzerGrafysk· 2021

SciFest Los Angeles Festival Identiteitssysteem

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award yn Izer Winner in Grafysk Category

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Verified Award Winner

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Colors

The Design

About SciFest Los Angeles Festival Identiteitssysteem

SciFest Los Angeles is in festivalidentiteitssysteem dat makke is foar in hypotetysk acht dagen duorjend filmfestival wijd oan science fiction-films. It programma stelt klassike science fiction-films gear fan 1970 oant 2017, en beslacht subgenres lykas aksje, animaasje en mystearje. In dimensjonaal lettertype, ynspirearre troch senes fan fjouwer dimensjes, tsjinnet as de wichtichste fisuele taal yn alle tapassingen. De posters wurkje mei augmented reality, sadat besikers de djipte derfan ferkenne kinne. De app- en websitekoppelflakken meitsje gebrûk fan kinetyske trijedimensjonale grafiken.

The Recognition

About the A' Design Award yn Izer

SciFest Los Angeles Festival Identiteitssysteem is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan SciFest Los Angeles Festival Identiteitssysteem wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. SciFest Los Angeles Festival Identiteitssysteem wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.