Hang Seng Bank Bankfilyaalynterieur by Marco Choi and Yan Yik Lun

Hang Seng Bank Bankfilyaalynterieur by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Brûns in Ynterieurromte en Útstallingûntwerp Competition Category.

BrûnsYnterieur· 2021

Hang Seng Bank Bankfilyaalynterieur

by Marco Choi and Yan Yik Lun

Client: IMO design

A' Design Award yn Brûns Winner in Ynterieur Category

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Verified Award Winner

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Colors

The Design

About Hang Seng Bank Bankfilyaalynterieur

Hang Seng Bank is in nije generaasje bankfilyaalynterieur yn Hongkong. It filiaal beslacht 152 kwadraatmeter en hat in iepen en gastfrije yndieling, mei noflik ljocht en waarme houten eleminten. Digitale tsjinstfunksjes binne kombinearre mei it ynterieur, wêrûnder elektroanysk tikettsjen, in digitale tsjinstbalke en in selstsjinstbalie. Klanten kinne foar oankomst fia in mobile bankapplikaasje in elektroanysk tikket krije foar balytsjinsten. It ûntwerp is derop rjochte om de wachttiid yn it filiaal te ferminderjen en it bankwêzen effisjinter en ynteraktiver te meitsjen.

The Recognition

About the A' Design Award yn Brûns

Hang Seng Bank Bankfilyaalynterieur is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Hang Seng Bank Bankfilyaalynterieur wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Hang Seng Bank Bankfilyaalynterieur foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab