Branding Accademia of Perugia Merk Systeem En Kampanje by Paul Robb

Branding Accademia of Perugia Merk Systeem En Kampanje by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Sulver in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

SulverGrafysk· 2021

Branding Accademia of Perugia Merk Systeem En Kampanje

by Paul Robb

Client: Accademia Di Belle Art Perugia

A' Design Award yn Sulver Winner in Grafysk Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Branding Accademia of Perugia Merk Systeem En Kampanje

De Accademia fan Perugia, hie in nije fisuele identiteit nedich om de winsk fan 'e ynstelling te reflektearjen om fluch yn' e takomst te bewegen. S&P wurke mei ABA's personiel en studinten om ferskate ôfdielingen en aspekten fan 'e Akademy te belûken. Untwerpers & # 039; útdaging wie om in unifoarme kinetyske merkidentiteit en arsjitektuer te meitsjen dy't ek yndividualiteit joech oan 'e inkele kursussen. Se makken in enerzjyk, robúst en posityf identiteitssysteem dat wurket yn 'e ferskate keunsten troch de typyske klisjees en konvinsjes te foarkommen.

The Recognition

About the A' Design Award yn Sulver

Branding Accademia of Perugia Merk Systeem En Kampanje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Branding Accademia of Perugia Merk Systeem En Kampanje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Branding Accademia of Perugia Merk Systeem En Kampanje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Image Credits: Paul Robb