Tongrentang Zhima Health Retail Ynterieurûntwerp by Yong Wong

Tongrentang Zhima Health Retail Ynterieurûntwerp by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Goud in Ynterieurromte en Útstallingûntwerp Competition Category.

GoudYnterieur· 2021

Tongrentang Zhima Health Retail Ynterieurûntwerp

by Yong Wong

Client: Beijing Tongrentang Health

A' Design Award yn Goud Winner in Ynterieur Category

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Verified Award Winner

Verify Award Status for #108738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongrentang Zhima Health Retail Ynterieurûntwerp

Tongrentang Zhima Health is in belibbingswinkel yn Peking. De winkel beslacht 5000 fjouwerkante meter op trije ferdjippings. Fiedingssuppleminten, fiedsum iten en sûnenssoarchprodukten mei sûnenstechnology wurde op ien plak oanbean. Grutte flakken fan kontrastearjende materialen, lykas massyf hout en messing, binne yn it ynterieur tapast. Fan de begeane grûn ôf omheech wurde fjouwer tema's presintearre, nammentlik konsultaasje, iten, herstel en genêzing. De winkel tsjinnet ek as in noflike sosjale romte foar klanten.

The Recognition

About the A' Design Award yn Goud

Tongrentang Zhima Health Retail Ynterieurûntwerp is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Tongrentang Zhima Health Retail Ynterieurûntwerp wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Tongrentang Zhima Health Retail Ynterieurûntwerp makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design