LiNing 8th Gen Primêre Funksje: Flaggeskipwinkel troch Yingtao Xu

LiNing 8th Gen Primêre Funksje: Flaggeskipwinkel troch Yingtao Xu is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Ynterieurromte en Útstallingûntwerp.

SulverYnterieur· 2021

LiNing 8th Gen Primêre Funksje: Flaggeskipwinkel

troch Yingtao Xu

Klant: Li Ning (China) Sports Goods Co., Ltd.

A' Design Award yn Sulver Winner yn de kategory Ynterieur

16,484

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #109123

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer LiNing 8th Gen Primêre Funksje: Flaggeskipwinkel

LiNing 8th Gen is in flaggeskipwinkel foar in sportmerk, dy't 2049 fjouwerkante meter beslacht. It ûntwerp is ynspireare troch hurdrinbanen en basketbalfjilden. By de yngong wurde hurdrinprodukten toand ûnder kleurferoarjende ljochtbannen dy't ritmysk skine. In LED-skerm yn it midden ferwiist nei de skermen boppe basketbalfjilden en omkaderet de basketbal-toanstelling. De ynterieuroerflakken brûke ienfâldich sement, wylst de rekken makke binne fan metaal en roestfrij stiel mei in koalstofvezel-tekstueröffining. De rekken kinne útinoar helle en recycle wurde om ôffal te ferminderjen. De guod wurdt yndield yn dúdlike temagebieten.

De Erkenning

Oer de A' Design Award yn Sulver

LiNing 8th Gen Primêre Funksje: Flaggeskipwinkel is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan LiNing 8th Gen Primêre Funksje: Flaggeskipwinkel wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. LiNing 8th Gen Primêre Funksje: Flaggeskipwinkel is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Ofmjittingen & Ferpakking: The store's area is 2049 sqm.
Labels: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Produksjetechnology: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Untwerpútdaging: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Undersyk: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Ynspiraasje: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Projektdoer: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operaasjestreamferrin: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Teamleden: Designer: Xu Yingtao
Designer: Yu Danfeng
Ofbyldingskrediten: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.