Jie Yi Couture Merkidentiteit troch Yiwen Tu

Jie Yi Couture Merkidentiteit troch Yiwen Tu is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2021

Jie Yi Couture Merkidentiteit

troch Yiwen Tu

Klant: Jie Yi Couture Studio

A' Design Award yn Izer Winner yn de kategory Grafysk

9,548

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #109125

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Jie Yi Couture Merkidentiteit

Jie Yi Couture is in merkidentiteit dy't makke is foar in couture-studio yn Shanghai. It Sineeske karakter Jie betsjut oplosse en dekonstruearje, wylst Yi ien, ienheid en konsistinsje betsjut. It logo is opboud mei Sineeske typografy, en dielen fan de karakters binne ferfongen troch symboalen fan in etalazjepop en in skjirre. Patroantekenskissen foarmje it wichtichste fisuele elemint, en harren linen, bochten en oantekeningen meitsje in detaillearre patroan. De identiteit wurdt tapast op ferpakking dy't yn ferskate maten oanbean wurdt. It ûntwerp bringt fakmanskip en in semy-op-mjitte-meitsjentsjinst oer.

De Erkenning

Oer de A' Design Award yn Izer

Jie Yi Couture Merkidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Jie Yi Couture Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Jie Yi Couture Merkidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Ofmjittingen & Ferpakking: The packaging shown is offered in a variety of sizes and iterations based on the product.
Labels: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Produksjetechnology: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Untwerpútdaging: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Undersyk: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Ynspiraasje: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Projektdoer: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Operaasjestreamferrin: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Teamleden: Independent
Ofbyldingskrediten: Yiwen Tu, 2020