Chadao Boek troch Wang Zhi is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Print en Publisearre Media Ûntwerp.

BrûnsPrint· 2021

Chadao Boek

troch Wang Zhi

Klant: Yunnan TAETEA Group Co., Ltd.

A' Design Award yn Brûns Winner yn de kategory Print

13,754

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #109424

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Chadao Boek

De omslachmaterialen en kleuren fan 'e hardcover wurde brûkt om in dúdlike manier te meitsjen om de typyske kleuren fan Pu'er-tee te presintearjen. It lettertypeûntwerp en de yndieling binne goed leech litten, en de algemiene yndieling is fol mei feroaringen. Moderne ûntwerptaal wurdt brûkt om de sjarme fan Sineeske Pu'er-tee te ferklearjen, en it haadstikûntwerp is ienfâldich en dúdlik. De foto's en ynhâld binne goed oerienkomme en ynteressant. De grafiken en tekst wurde harmonieus en goed presintearre.

De Erkenning

Oer de A' Design Award yn Brûns

Chadao Boek is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Chadao Boek wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Chadao Boek foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The sheath and the color of the hardcover are carefully chosen to create a transparent sense of maroon—a typical color of Pu'er tea—and to reflect the texture of the tea. The font design and layout are properly left blank, creating a sense of change. Modern design language is used to explain the charm of Chinese Chadao, with the chapter design kept simple and clear. The illustrations and texts are harmoniously arranged and designed to complement each other.
Ofmjittingen & Ferpakking: Book size: 170mm x 240mm x 23mm
Labels: TAETEA System, Pu'er Tea, Chadao, An Eight-step Process, hardcover, Acrylic Materials
Produksjetechnology: The book sheath is made of transparent acrylic. The process consists of four-color printing, bronzing and creasing, etc. The hand-drawn style illustrations are computer-aided design.
Untwerpútdaging: The most difficult part is to find the exact visual design expression. Nowadays, learning Chinese tea ceremony has become a fashion, and people's thoughts will gradually sublimate in the process of tasting Pu'er tea; however, it is nevertheless a challenge to express the philosophical thoughts behind the Chinese tea ceremony and the tea culture.
Undersyk: The purpose of the research is to re-understand and express the charm of Chinese Pu'er tea as well as the Chinese tea ceremony. Empowered by selected printing materials, novel special paper and binding technology, the research explores how to convey the different touches of the through distinctive visual expressions.
Ynspiraasje: The book is inspired by Pu'er tea from TAETEA Group. The Eight Teachings of the TAETEA System are both a set of elegant and procedural skills to brew tea and are self-motivating methods of self-introspecting Chadao studies. It consists of eight interrelated, consecutive of arrays of moves, including cleansing, opening, awakening, measuring, cultivating, experiencing, sharing, and finishing.

An Eight-step Process ceremony enhance the design inspiration for the reunderstanding of the aesthetic value of Chinese Chadao.
Projektdoer: January 1 to 31, 2018; Beijing, China
Operaasjestreamferrin: By getting people take out and open the book with care, the transparent acrylic sheath brings a touch of sacred ritual. Throughout the eight chapters, the joy of reading stays in the entire reading process. Be the book open or closed, there is always a particular three-dimensional effect.
Patinten: Copyrights belong to Foreign Languages Press, 2018
Teamleden: Translator: Wang Chiying
Guest Editors:Xu Xue, Gao Feiyan
Ofbyldingskrediten: Photographe: Wang Haifei, Sun Yishuai