Chinese Zodiac Typografy troch Mengyu Cao

Chinese Zodiac Typografy troch Mengyu Cao is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2021

Chinese Zodiac Typografy

troch Mengyu Cao

Klant: YiQi Hanzi

A' Design Award yn Izer Winner yn de kategory Grafysk

12,581

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #111181

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Chinese Zodiac Typografy

De Sineeske Zodiac-typografy omfettet 12 karakters. Rat, okse, tiger, konijn, draak, slang, hynder, geit, aap, haan, hûn, pig. It kombineart Sineeske kalligrafy en Sineeske tradysjonele akwareltekening. Mei ûntwerptinken brekt it de orizjinele kalligrafyfoarmen en foeget kreative tekeningen der harmonieus oan om de betsjutting fan elk karakter yn himsels te sjen. Sineeske karakters lykje altyd as yngewikkelde tekeningen foar minsken dy't Sineesk net kenne. It doel fan dit projekt is om de Sineeske karakters foar elkenien begryplik te meitsjen om de Sineeske kultuer te fersprieden.

De Erkenning

Oer de A' Design Award yn Izer

Chinese Zodiac Typografy is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Chinese Zodiac Typografy wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Chinese Zodiac Typografy wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Ofmjittingen & Ferpakking: This typography set can be used as culture posters as I shown with the images.
Labels: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Produksjetechnology: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Untwerpútdaging: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Undersyk: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Ynspiraasje: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Projektdoer: This project started in January 2020 in San Francisco and finished in August.
Operaasjestreamferrin: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Teamleden: Mengyu Cao