New HQ New Rules Primaire Funksje: Bewegwizeringssysteem by Hd Communication Kft.

New HQ New Rules Primaire Funksje: Bewegwizeringssysteem by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Sulver in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

SulverGrafysk· 2021

New HQ New Rules Primaire Funksje: Bewegwizeringssysteem

by Hd Communication Kft.

Client: Magyar Telekom

A' Design Award yn Sulver Winner in Grafysk Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About New HQ New Rules Primaire Funksje: Bewegwizeringssysteem

Book Text: New HQ New Rules is in bewegwizeringssysteem dat makke is foar it nije haadkantoar fan Magyar Telekom. De bewegwizering presintearret in set fan regels oer kantoargedrach. It ûntwerp is skjin mar boartlik, sadat de regels útnûgjend fiele yn stee fan kommandearjend. De yllustraasjes litte deistige kantoarsituaasjes sjen mei humor en in minsklike touch. De analoge styl kontrastearret mei de grutte en it moderne karakter fan it gebou. It doel is om in daliks emosjonele reaksje op te roppen en om minsken oan te fiterjen de regels mei in glimke te folgjen.

The Recognition

About the A' Design Award yn Sulver

New HQ New Rules Primaire Funksje: Bewegwizeringssysteem is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan New HQ New Rules Primaire Funksje: Bewegwizeringssysteem wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. New HQ New Rules Primaire Funksje: Bewegwizeringssysteem is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
Tags: Office building, Signage, Illustration, Design, System of Norm
Inspiration: The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
Project Duration: Permanent
Team Members: Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi

Read the Press Release