Theodorus File Box Argyfdoaze by Kazuaki Kawahara

Theodorus File Box Argyfdoaze by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Izer in Keunst- en Skriuwfoarrieden Ûntwerp Competition Category.

IzerKeunstfoarrieden· 2021

Theodorus File Box Argyfdoaze

by Kazuaki Kawahara

Client: Theodorus

A' Design Award yn Izer Winner in Keunstfoarrieden Category

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Verified Award Winner

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Colors

The Design

About Theodorus File Box Argyfdoaze

Theodorus Argyfdoaze is in argyfdoaze ûntworpen foar it opslaan fan dokuminten en tydskriften. De foarm fan elke doaze foarmet in healsirkel as trije doazen op in rychje set wurde, en de binnenkanten binne ek printe mei ôfbyldingen. Fjouwer ûntwerpen binne ferdield yn twa searjes. De romte-searje toant de moanne en de ierde, wylst de fruit-searje in wetermeloen en in sinaasappel toant. It romtetema wjerspegelet it wurk fan de klant yn de loft- en romtefeartyndustry. Elke doaze is makke fan golfkarton mei printe papier oan beide kanten. De printe ôfbyldingen binne basearre op eigentlike foto's.

The Recognition

About the A' Design Award yn Izer

Theodorus File Box Argyfdoaze is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Theodorus File Box Argyfdoaze wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Theodorus File Box Argyfdoaze wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These innovative file boxes are unlike any other. Their unique shape creates a semicircle when three boxes are lined up, and even the insides are printed with imagery. There are four designs split between two series. The space series, which represents the brand, features the moon and the earth, while the fruit series features a watermelon and an orange. The designs tie into our client's business in the aerospace industry. We also created a logo for the brand based on the moon in Starry Night, one of Van Gogh's masterpieces.
Dimensions & Packaging: Width 270mm x Depth 102mm x Height 310mm
Tags: Theodorus, File box, Magazine box, Moon, Earth, Globe, Watermelon, Orange
Production Technology: It is made of corrugated cardboard with printed paper stuck together on both sides.
Design Challenge: We wanted the boxes to look like the real thing, inside and out. Numerous minor adjustments to the shape and layout were required to achieve that. The images used are actual photographs. That includes the moon and the earth, which were rendered as 3D models from the flat photographs before use.
Research: According to our research, these are the first cardboard file boxes with printing on both sides, and the first that form a semicircle.
Inspiration: We developed the name "Theodorus" for the stationery brand of our client, who uses cutting-edge technology to manufacture aerospace components and other precision parts. Theodorus was the name of the younger brother of Vincent van Gogh, the most famous and influential painter in the history of Western art. Throughout his life, Vincent was emotionally and financially supported by his brother. There is no doubt that Theodorus held a position of great importance and intimacy to Vincent, as the moon holds to the earth. The role of this product evokes that relationship between Theodorus and Vincent. Sometimes, it supports a business from the shadows; other times, it plays a central part in adding flair to a room.
Project Duration: The project started in March 2020 and finished in October 2020 in Japan.
Operation Flow: Our roles in this project included product design, naming, logo design and branding for the file boxes.
Patents: Patented. Utility model registration No (U3228257) 3228257. 2020. Japan
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.