Zhuliguan Hote Hotel Logo troch Zhongxiang Zheng is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2021

Zhuliguan Hote Hotel Logo

troch Zhongxiang Zheng

Klant: Zhongxiang Zheng

A' Design Award yn Izer Winner yn de kategory Grafysk

9,844

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #114786

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Zhuliguan Hote Hotel Logo

Zhuliguan is in tema hotel rjochte op bamboe kultuer, It patroan liket sawol in bamboe en swollen, wêrtroch't minsken ferwachtsje it begjin fan in nije reis. It logo presintearret in ûntwikkeling fan neat nei wat, dy't oarspronklik komt fan filosofysk taoïsme. Syn feroaring draacht de filosofy fan it tradisjonele Sineeske taoïsme "Ut Tao, ien is berne. Ut ien, twa; út twa, trije; út trije, it skepen universum", wat betsjuttet "De Tao-manier folget de natuer".

De Erkenning

Oer de A' Design Award yn Izer

Zhuliguan Hote Hotel Logo is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Zhuliguan Hote Hotel Logo wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Zhuliguan Hote Hotel Logo wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Ofmjittingen & Ferpakking: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Labels: Brand , Research , Hotel , Logo , Culture
Produksjetechnology: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Untwerpútdaging: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Undersyk: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Ynspiraasje: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Projektdoer: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Operaasjestreamferrin: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Patinten: Trademark (2019) Zhongxiang Zheng
Ofbyldingskrediten: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.