S6 Foundry Merk Systeem En Kampanje by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Sulver in Print en Publisearre Media Ûntwerp Competition Category.
SulverPrint· 2021
S6 Foundry Merk Systeem En Kampanje
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award yn Sulver Winner in Print Category
- 39,295
- Verified Award Winner
- Verify Award Status for #115652
The Design
About S6 Foundry Merk Systeem En Kampanje
De S6 Foundry-branding en it folgjende type-eksimplaarboek binne ûntworpen om in freugde te meitsjen fan nije typografy, en positionearje de fisuele taal fan it merk. In helder en fleurich palet fan waarme kleuren en in ûnderskate en ferrassende foarmtaal fange de geast, harkjend nei tradisjoneel signwriting fan 'e 1900-ieuske kermis. De ûntwerpen waarden ûntwikkele as in kaleidoskoop fan foarmen en eleminten om de juste fisuele konsistinsje te meitsjen fan 'e ethos fan' e merken en in nije rjochting fan kommersjele op maat makke lettertypen.
The Recognition
About the A' Design Award yn Sulver
S6 Foundry Merk Systeem En Kampanje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan S6 Foundry Merk Systeem En Kampanje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. S6 Foundry Merk Systeem En Kampanje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Dimensions & Packaging
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Tags
- Font design, Branding, Identity, Type design
- Production Technology
- Printed Lithographic CMYK using FSC papers.
- Design Challenge
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Research
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Inspiration
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Project Duration
- The project started in April 2020 and is an ongoing project.
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Team Members
- Paul Robb
Moira Bartoloni
Federica Simone - Image Credits
- Paul Robb
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