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Cosmetea Pop Up Retail Ynterieurûntwerp troch Lina Chen and Yiting Ma

Cosmetea Pop Up Retail Ynterieurûntwerp troch Lina Chen and Yiting Ma is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Goud yn de kompetysje-kategory Ynterieurromte en Útstallingûntwerp.


GoudYnterieur· 2021

Cosmetea Pop Up Retail Ynterieurûntwerp

troch Lina Chen and Yiting Ma

Klant: Nax Architects

A' Design Award yn Goud Winner yn de kategory Ynterieur

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It Untwerp

Oer Cosmetea Pop Up Retail Ynterieurûntwerp

Cosmetea Pop Up is in winkel- en útstallingsromte yn Sjanghai, Sina. De romte fan 9 kante meter beslacht in eardere stoombroadsjesrestaurant oan de Yuyuan Road, in strjitte mei mear as 100 jier skiednis. It ûntwerp kombinearret tee mei kosmetika. In dramatyske iepening yn de gevel, ynspirearre troch de foarm fan de teekanne út it merklogo, rint troch yn in smelle sirkelfoarmige tunnel, beklaaid mei spegeljend rustfrij stiel en ferljochte troch LED-strips. Planken binne ynset yn spesjaal makke sleuven basearre op pin-en-gatferbiningen. In reade wandkast biedt romte foar útstalling en opslach.

De Erkenning

Oer de A' Design Award yn Goud

Cosmetea Pop Up Retail Ynterieurûntwerp is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Cosmetea Pop Up Retail Ynterieurûntwerp wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Cosmetea Pop Up Retail Ynterieurûntwerp makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen
Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Ofmjittingen & Ferpakking
Area: 9 sqm
Type: Pop-up Shop
Labels
Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Produksjetechnology
The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Untwerpútdaging
How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Undersyk
The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Ynspiraasje
Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Projektdoer
Location: Shanghai, China
Completion time: the end of 2019
Operaasjestreamferrin
The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Teamleden
Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Ofbyldingskrediten
Raitt Liu

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