Better than Perfect Tydskrift by Gerhard Kirchschlaeger

Better than Perfect Tydskrift by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Brûns in Print en Publisearre Media Ûntwerp Competition Category.

BrûnsPrint· 2021

Better than Perfect Tydskrift

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

A' Design Award yn Brûns Winner in Print Category

16,597

Verified Award Winner

Verify Award Status for #117460

View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect Tydskrift

Better than Perfect is in itenstydskrift dat in ynternet itensblog yn printe foarm bringt. De resepten binne kreatyf mar dochs ienfâldich, en elk resept wurdt presintearre op in dûbelside mei grutte foto's en libbene typografy. De opmaak brûkt rojale lege romte en brekt mei gewoane besjochgewoanten om visuele spanning te kreëarjen. It tydskrift is 22 by 31 sintimeter grut en hat 32 siden. Der wurdt gebrûk makke fan recycled berkenpapier, digitaal printsjen en triedsteking. In yngrediïnteynindeks slút it tydskrift ôf en kin ek tsjinje as boadskippenlist.

The Recognition

About the A' Design Award yn Brûns

Better than Perfect Tydskrift is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Better than Perfect Tydskrift wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Better than Perfect Tydskrift foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger