Id Fram Ring by Saedeh Sorouri is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Brûns in Sieraden Ûntwerp Competition Category.

BrûnsSieraden· 2021

Id Fram Ring

by Saedeh Sorouri

Client: Saedeh Sorouri

A' Design Award yn Brûns Winner in Sieraden Category

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Verified Award Winner

Verify Award Status for #117721

View at A' Design Award Press Release Award Badge

Colors

The Design

About Id Fram Ring

ID Fram is in ring dy't troch de drager oanpast wurde kin. De ring is makke fan 92,5 sterling sulver troch tradisjoneel sulverskaadwurk, wêrûnder smelten, rôljen, seagjen en soldearjen. Twa kaders wurde oanbean, ien rûn en ien fjouwerkant, sadat de ring kombinearre wurde kin mei ferskillende klean. De drager kiest in kader en set stiennen yn in sels keazen folchoarder. Tydlike tattoos kinne ek mei de ring brûkt wurde. It doel is om elkenien diel te litten nimme oan it ûntwerp fan persoanlike sieraden en de tiid en kosten fan it keapjen fan in protte losse stikken te ferminderjen.

The Recognition

About the A' Design Award yn Brûns

Id Fram Ring is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Id Fram Ring wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Id Fram Ring foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This ring can match with any desired clothing; Creativity is not exclusive to specific people and anybody could design his/her jewelries independently.
Production Technology: Traditional silversmithing, which possesses special durability, was the making method of this work and the procedure took place in traditional silversmithing workshops. First 92.5 sterling silver was melted in furnace and after stages of rolling, sawing and soldering, has been made to this shape.
Design Challenge: The challenge was to design a decorative adornment in way that increase creativity and ideation, in addition to squandering avoidance. It was intended to make each user independent to be part of the design of his/her own jewelry and feel more creative and exclusive.
Research: Based on annual research, people spent a considerable amount of time on seeing, liking and purchasing manifold jewelries. People also value creativity notably and by using an artwork in which they themselves create, feel much more confident and exclusive.
Inspiration: The source of inspiration for this ring was the increment of creativity and variety in wearing jewelries and matching them with multifarious apparel, in which not only engage the user day by day and hence increase the creativity, but also gives the opportunity to create each desirable set with any clothing.
Project Duration: Design and ideation of this work was started near in end of 2019 in Tehran and the making process based on the traditional silver has ended in the same year.
Operation Flow: This work consists of two frames one circular and other squared. According to the user’s taste and choice of apparel, (s)he is able to opt its desired frame and then, with a pinch of creativity, decorates the gemstones in an arbitrary manner. Use of temporary tattoo regarding its limitation is also viable.

Read the Press Release