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Next Hub Primêre Funksje: Kompleks foar Mingd Gebrûk by Ahmed Habib

Next Hub Primêre Funksje: Kompleks foar Mingd Gebrûk by Ahmed Habib is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Sulver in Arsjitektuer, Gebou en Struktuerûntwerp Competition Category.


SulverArsjitektuer· 2021

Next Hub Primêre Funksje: Kompleks foar Mingd Gebrûk

by Ahmed Habib

Client: Lines

A' Design Award yn Sulver Winner in Arsjitektuer Category

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Verified Award Winner

Verify Award Status for #118172

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The Design

About Next Hub Primêre Funksje: Kompleks foar Mingd Gebrûk

Next Hub is in kompleks foar mingd gebrûk yn Jeddah, Saûdy-Araabje, dat gastfrijheid, administraasje, fermaak, ferkeap, iten en drinken en rekreaasjesônes kombinearret. De komposysje ûndersiket de relaasje tusken fêst en leech. Gebouvolumes omslute in sintraal iepen plein, dat oan tradisjonele merken herinneret en in stedske ûnderfining mei sosjale ynteraksje skept. Ynterne binnenpleinen bringe natuerlike fentilaasje en deiljocht yn de hotel- en administraasjegebouwen. Ofwurkings omfetsje slipe travertynstien, swart stiel en dûbelglês.

The Recognition

About the A' Design Award yn Sulver

Next Hub Primêre Funksje: Kompleks foar Mingd Gebrûk is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Next Hub Primêre Funksje: Kompleks foar Mingd Gebrûk wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Next Hub Primêre Funksje: Kompleks foar Mingd Gebrûk is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Next Hub is an architecture and landscape integrated mixed use design that blends in different facilities including hospitality, admin, entertainment, retail, f&b and recreational zones.The conceptual idea was to explore the architecture relation between solid and void, through a dynamic composition of masses and courts that creates a dialogue between internal and external spaces, to enjoy natural daylight and landscape views all throughout the year.
Dimensions & Packaging
-Plot Area: 23000 sqm
-Max Foot print ratio : 0.6
-Max FAR: 1.2
-Height Regulation from Street Level: G, M & 5 floors
-Set Backs Regulations: 12 m from all sides
-Floors: Basement, Ground, Mezzanine & 5 floors
-No commercial openings are allowed directly on the main street.

Areas:
-Hotel: 12,300 sum , 108 rooms
-Admin Buildings: 9,500
-F&B Shops: 5,400
-Kids Entertainment: 2,000
-Outdoor Plaza:7,200
-Parking: 23,000
Tags
Architecture, Commercial, Hotel, Design, Hospitality, Modern, Industrial, Administration, Entertainment, Recreational, Plaza, Food & Beverage, Social, Mixed use, Triangle, Landscape, Saudi, Jeddah
Production Technology
-Main Structure: Concrete & Steel
-Main Architectural Finishes: Honed Silver Travertine Stone, Black Steel, Desaturated Brown Stucco, Double Glazed Glass
Design Challenge
Creating a destination that offers a quality social experience and redefine the image of a mixed use complex in Jeddah, while respecting the climate requirements and cultural needs dictated by Arab traditions, were the main design challenges.
Research
TYPE-OBJECTIVES-METHODOLOGY

1-Data Collection research-Client needs analysis-Client meetings
2-Cultural research-Project Zoning & cultural needs-Social Questionnaire
3-Arch. Design Direction research-General mood board, Massing & Materials-Web based research
4-Arch. Technical research-Identify Construction methodology-Subject Matter Experts & Web based Research
5-Environmental research-Natural Ventilation & Sun light-Web based research
6-Landscape research-Hardscape & Softscape design direction-Web based Research
7-Presentation direction research-Matching Graphics to Architecture concept-Web based Research
Inspiration
Inspired from old traditional markets "Wikala", the project masses were arranged in a way to enclose the main central plaza, creating internal views and urban-like experience with social interaction. The project sky-line was designed in a dynamic way with different heights, inspired from natural mountains and skylines of Saudi topography. Inspired by Arabic traditional architecture, the hotel and admin buildings were designed with internal courts to bring in natural ventilation and sunlight.
Project Duration
Duration: The project design Process started in July 2020 and finished in October 2020
Location: Jeddah, KSA
Operation Flow
Entrances:
- Plaza: Open Entrance from Main Street
- Hotel: Private Entrance from Side street
- Adminstration: Private Entrance from Main Street
- Entertainment: Private Entrance from Plaza
- Services: Direct Access from back side
- Parking: Direct Access ramps from Main Street
Floors Functions:
The Ground Floor comprise: Main entrances , restaurants, shop and the central plaza; the first floor comprise: restaurant, gym, spa and terrace of the hotel, cinema, kids area and terrace with kiosk and restaurant; the typical floor comprise: hotel bedrooms, offices and kids area.
Team Members
Design Director: Ahmed Habib
Design Architect: Sveva Salimbene
Design Architect: Ehab Hassan
3D Visualization: Oleksandr Bakhmatskyi

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