Save Calendar Primêre Funksje: Kalinderyllustraasje by Mengjia Li

Save Calendar Primêre Funksje: Kalinderyllustraasje by Mengjia Li is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Sulver in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

SulverGrafysk· 2021

Save Calendar Primêre Funksje: Kalinderyllustraasje

by Mengjia Li

Client: Northeastern University

A' Design Award yn Sulver Winner in Grafysk Category

38,346

Verified Award Winner

Verify Award Status for #119152

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Save Calendar Primêre Funksje: Kalinderyllustraasje

Save Calendar is in searje yllustraasjes makke foar in kalinder mei it tema fan iten besparje. De yllustraasjes toane in buorkerijfjild troch de fjouwer seizoenen fan maitiid, simmer, hjerst en winter. Kleuren feroarje mei elk seizoen, dat de fjouwer perioaden binne maklik útinoar te hâlden. In symmetryske komposysje yn in Sineeske styl jout de bylden in moderne útstrieling. Moanne- en seizoensynformaasje is boppe-oan elk fel pleatst. De tekeningen binne makke mei kompjûtersoftware en printe op 800 by 800 millimeter. De searje toant it hurde wurk fan boeren en herinnert minsken deroan om iten te wurdearjen.

The Recognition

About the A' Design Award yn Sulver

Save Calendar Primêre Funksje: Kalinderyllustraasje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Save Calendar Primêre Funksje: Kalinderyllustraasje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Save Calendar Primêre Funksje: Kalinderyllustraasje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020