Beijing Huafa Mall Winkelsintrum by Zhuhai Huafa Properties Co., Ltd.

Beijing Huafa Mall Winkelsintrum by Zhuhai Huafa Properties Co., Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Brûns in Ynterieurromte en Útstallingûntwerp Competition Category.

BrûnsYnterieur· 2021

Beijing Huafa Mall Winkelsintrum

by Zhuhai Huafa Properties Co., Ltd.

Client: Zhuhai Huafa Properties Co., Ltd

A' Design Award yn Brûns Winner in Ynterieur Category

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Verified Award Winner

Verify Award Status for #119352

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beijing Huafa Mall Winkelsintrum

Book Text: Beijing Huafa Mall is in winkelsintrum yn it súdwesten fan Beijing, omjûn troch ferfiersferbiningen, universiteiten en wenніngebouwen. It gebou hat sân ferdjippingen boppe grûn en trije kelderferdjippingen. Ferdjipping ien oant en mei trije foarmje in winkelgalerij foar detailhannel. Ferdjipping fjouwer oant en mei seis befetsje in ynpandige winkelstrjitte mei restaurants en bûtenterrassen om te iten. Ferdjipping sân is in klubgebou foar leden. Rûne foarmen en ierdske kleuren wurde trochhinne it hiele gebou brûkt, en plantebakken op elke ferdjipping soargje foar in ferbining mei de natuer. It ûntwerp biedt de ûnderfining fan it kuierjen troch in blommenbosk.

The Recognition

About the A' Design Award yn Brûns

Beijing Huafa Mall Winkelsintrum is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Beijing Huafa Mall Winkelsintrum wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Beijing Huafa Mall Winkelsintrum foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This development is located at the southwest side of Beijing. The site is surrounded by well-developed transportation, universities, and residential buildings. The project aims to provide an experience of 'wandering through the flower forest' by integrating natural elements into the architectural design and indoor spaces.
Dimensions & Packaging: The project site area is 13,676sqm. There are 7 storeys above ground and 3 basements, with total floor area 45,811sqm. L1 to L3 is retail shopping arcade. L4 to L6 is retail street and restaurants with 5000sqm dining area including multi-levels outdoor dining terrace. L7 is 2,000sqm clubhouse with gym and swimming pool, designated for exclusive members. For Basement, B1 is a 4,000sqm supermarket with direct access to carpark, B2 to B3 are carpark with total over 600 parking spaces.
Tags: Interior, Retail, Shopping, Mall, Beijing, Contemporary, Innovative, Fluid, Huafa, Aedas
Production Technology: The curved water-inspired shapes of the interior echoes with the architecture and assures a continuous holistic inside-out experience imprinting a dynamic vibe with its streamline design while maintaining the warmth and the comfort of the spaces with a relaxing earthy color palette. The public space in L6 is covered by a skylight, shaping a double height magnificent retail street that can be enjoyed all year round. Planters are evenly planted in every level to create a connection with nature.
Research: Before commissioning the project, a thorough market research in retail activities of the location was done and targeted customers were identified. The new generation, university students, young family with kids and mid to high income families will be the major customers. A new shopping experience will be something they are looking for. A fresh look, innovative and attractive selfie spots are to be created to magnetize them. Both architectural and interior design are developed with this mission.
Inspiration: The main design concept is to create two completely different retail experiences within the same mall. A contemporary warm and stylish mall on the first three levels, and an indoor ecological and cultural open retail street on the top three levels. The mood of the alfresco indoors retail street level is designed to be relaxing and casual with open shopfronts and dedicated alfresco spaces. The typical shopfront boundaries are purposely blurred, creating more spacious, fresh and open atmosphere.
Project Duration: The project design started in January 2019 and schematic design is completed in May 2019. The project location is in Beijing Fangshan district and the design is done in Hong Kong. Together with the residential portion of the site at south bound, the project is exhibited in a showroom in Beijing since June 2019. The construction of the retail mall is targeted to be completed in2021 and opened in 2022.
Operation Flow: Simple and clear circulation design are the major essence of this mall. Main entrances are located near the road junctions to facilitate ingress to the mall. On the first 3 levels, a double-loaded shop arcade with large voids is designed. Retail activities are enticed through visual connection of these important voids. Express escalators draw people from L1 to L4 directly, bringing them to another level of experience. Lifts are also provided directly from carpark to all retail arcade levels.
Patents: Copyrights belong to Huafa Industrial Share Co., Ltd., Zhuhai
Team Members: Developer: Huafa Industrial Share Co., Ltd., Zhuhai
Architectural Designer: Aedas Asia Limited
Interior Designer: Aedas Asia Limited
Image Credits: Image #1: Atrium Design
Image #2: Main Entrance Design
Image #3: Shopping Arcade Design
Image #4: Shopping Arcade Design
Image #5: Lift Lobby Design