Episode Merkbelibbingûntwerp by Plus X is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2021

Episode Merkbelibbingûntwerp

by Plus X

Client: Sk D&d Episode

A' Design Award yn Brûns Winner in Grafysk Category

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Verified Award Winner

Verify Award Status for #119730

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Colors

The Design

About Episode Merkbelibbingûntwerp

Episode is in merkidentiteit- en merkbelibbingûntwerp foar in dielde wenplatfoarm. It ûntwerp is brûkersrjochte ynstee fan leveransiersrjochte, en it jout prioriteit oan kommunikaasje mei bewenners. It fjouwerkant yn it Episode-logo stiet foar in romte dy't ferskate ferhalen befettet. Logo's, kleuren, lettertypen en kaakbylden wurde tapast oer online en offline reitsingspunten hinne, ynklusyf bewennerspassen en keamernûmers. It systeem is fleksibel ynstee fan fêststeld, sadat elke bewenner it ûntwerp oanfolje kin mei in persoanlik ferhaal.

The Recognition

About the A' Design Award yn Brûns

Episode Merkbelibbingûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Episode Merkbelibbingûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Episode Merkbelibbingûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
Dimensions & Packaging: Digital Work
Tags: Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
Production Technology: 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”

2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.

3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences.
Design Challenge: Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
Research: SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
Inspiration: Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
Project Duration: The project proceeded for 4 months in Seoul, South Korea.
Operation Flow: The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
Team Members: Creative Director: Shin myungsup
Strategy Director: Choe jangsoon
BX Planner: Kook bohyun
BX Planner: Kim jisu
BX Designer: Kim hyunwoo
BX Designer: Lee yoonseong
BX Designer: Im sunghwan
BX Designer: Park jiyong
Motion Designer: Lim kwangmyung
Project Director(SK D&D): Kim dohyun
Project Manager(SK D&D): Lee chungheon
Project Manager(SK D&D): Kim jinhee
Project Manager(SK D&D): Bak areum