Nanxiang Incity Visueel Bewegwizeringssysteem by Zesion Design

Nanxiang Incity Visueel Bewegwizeringssysteem by Zesion Design is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Sulver in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

SulverGrafysk· 2021

Nanxiang Incity Visueel Bewegwizeringssysteem

by Zesion Design

Client: Zesion Design

A' Design Award yn Sulver Winner in Grafysk Category

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Verified Award Winner

Verify Award Status for #119978

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nanxiang Incity Visueel Bewegwizeringssysteem

Nanxiang Incity is in visueel bewegwizeringssysteem dat makke is foar in winkelsintrum yn Shanghai. It ûntwerp bout fuort op de lokale kultuer fan Nanxiang, in gebiet dat bekend stiet om kraanfûgels en timpels, en set de foarm fan kraanfûgels dy't yn pearen fleane om ta abstrakte bewegwizeringsbylden. Ferdjippingsgidsen en oersjoggen fan de winkeliers wurde pleatst by de yn- en útgongen fan de roltreppen en op plakken dêr't besikersstreamen inoar krúsje. Op de ljochtplaten wurdt wite inket-blokkearprintwurk tapast, sadat tekst en kontoeren dúdlik bliuwe. De hingjende ûnderdielen brûke spegel-draaipunten dy't opgeane yn it ynterieur fan it winkelsintrum.

The Recognition

About the A' Design Award yn Sulver

Nanxiang Incity Visueel Bewegwizeringssysteem is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Nanxiang Incity Visueel Bewegwizeringssysteem wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Nanxiang Incity Visueel Bewegwizeringssysteem is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Dimensions & Packaging: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Tags: Visual Signage,Way finding,VI,Logo,Graphics
Production Technology: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Design Challenge: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Research: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Inspiration: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Project Duration: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Operation Flow: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Team Members: Jie Zhou