Bergtor Visual Identity Fisuele Identiteit troch Erika Baczo

Bergtor Visual Identity Fisuele Identiteit troch Erika Baczo is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2021

Bergtor Visual Identity Fisuele Identiteit

troch Erika Baczo

Klant: Bergtor

A' Design Award yn Brûns Winner yn de kategory Grafysk

12,326

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #120088

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Bergtor Visual Identity Fisuele Identiteit

Bergtor is in fisuele identiteit ûntwurpen foar in garaazjedoarmerk. De identiteit is basearre op in solide roastersysteem en in minimalistyske typografyske oanpak. Geometryske eleminten binne tafoege oan de letters om de betsjutting fan de namme te ferbyldzjen. De letter E is ferfongen troch trije foarmen ynspirearre op de haadlinen fan in garaazjedoar, dy't tegearre in ienfâldich piktogram foarmje. It kleurepallet is in duotoan fan swart en frisgrien, en Gotham is it haadlettertype. It logo en it fisuele systeem binne tekene yn vektorformaat, sadat se oanpast wurde kinne oan ferskillende ôfmjittings foar digitale en printe media.

De Erkenning

Oer de A' Design Award yn Brûns

Bergtor Visual Identity Fisuele Identiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Bergtor Visual Identity Fisuele Identiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Bergtor Visual Identity Fisuele Identiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Ofmjittingen & Ferpakking: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Labels: visual identity, modern, simple, timeless, feasibility, reliability
Produksjetechnology: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Untwerpútdaging: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Undersyk: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Ynspiraasje: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Projektdoer: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Operaasjestreamferrin: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Patinten: Copyrights belong to the CEO of the Bergtor company.
Teamleden: Erika Baczó
Alpár Dávid
Ofbyldingskrediten: Credits to: Adobe stock - main image.