Cuishan Intelligent Kitchen Primary Function: Fisuele Identiteit fan in Restaurant by Yu Pan

Cuishan Intelligent Kitchen Primary Function: Fisuele Identiteit fan in Restaurant by Yu Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Sulver in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

SulverGrafysk· 2021

Cuishan Intelligent Kitchen Primary Function: Fisuele Identiteit fan in Restaurant

by Yu Pan

Client: MET Creative Brand

A' Design Award yn Sulver Winner in Grafysk Category

31,355

Verified Award Winner

Verify Award Status for #120249

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cuishan Intelligent Kitchen Primary Function: Fisuele Identiteit fan in Restaurant

Cuishan Intelligent Kitchen is in fisuele identiteit dy't makke is foar in itenlokaasje yn Wuxi, Sina. De identiteit ferbynt lokale itenskultuer, stedshistoarje en ynternetteema's binnen ien merksysteem. It logo is skikt en werhelle om in merkpatroan mei sterke werkenberens te foarmjen. Ginkgo-, swel- en wolkmotiven wurde as kearnelementen brûkt. De ginkgo ferwiist nei de âlde Sineeske kultuer, de swel nei de regio ten suden fan 'e Yangtze-rivier, en de wolk nei de natuer. It projekt beslacht 1770 fjouwerkante meter en waard yn 2019 foltôge.

The Recognition

About the A' Design Award yn Sulver

Cuishan Intelligent Kitchen Primary Function: Fisuele Identiteit fan in Restaurant is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Cuishan Intelligent Kitchen Primary Function: Fisuele Identiteit fan in Restaurant wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Cuishan Intelligent Kitchen Primary Function: Fisuele Identiteit fan in Restaurant is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
Dimensions & Packaging: The project covers a total of 1770 square meters.
Tags: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
Production Technology: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
Design Challenge: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
Research: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
Inspiration: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
Project Duration: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
Operation Flow: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
Patents: Copyrights belong to Zhang Pushui, 2019.
Team Members: Yu Pan
Hong Zhang
Image Credits: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.