Quix Merkidentiteit troch Anja Zambelli Colak

Quix Merkidentiteit troch Anja Zambelli Colak is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2021

Quix Merkidentiteit

troch Anja Zambelli Colak

Klant: Zambelli Brand Design

A' Design Award yn Sulver Winner yn de kategory Grafysk

40,925

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #120357

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Quix Merkidentiteit

Quix is in merkidentiteit foar selsbetsjinningsautomaten dy't waarme en kâlde dranken en snacks oanbiede. De identiteit brûkt kleuren, tekstueren en foarmen ûntliend oan de Italjaanske kultuer, en bringt in earbetoan oan de gouden ieu fan it Italjaanske ûntwerp. In wat fintaazje-eftige útstrieling ropt de Dolce Vita-jierren yn it sin en jout de Italjaanske kofjekultuer wjer. Kofjekopkes en posters wurde yn CMYK-kleuren mei offsettechnology printe, wylst de automaten fan merkidentiteit foarsjoen wurde mei printe foelys. It ûntwerp feroaret in flugge kofjepauze yn in rêstige fisuele belibbing.

De Erkenning

Oer de A' Design Award yn Sulver

Quix Merkidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Quix Merkidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Quix Merkidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Ofmjittingen & Ferpakking: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Labels: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Produksjetechnology: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Untwerpútdaging: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Undersyk: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Ynspiraasje: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Projektdoer: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Operaasjestreamferrin: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.