Soda Grocery Fiedselferpakking by Lan Shenfan and Xu Jingwen

Soda Grocery Fiedselferpakking by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Izer in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

IzerGrafysk· 2021

Soda Grocery Fiedselferpakking

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

A' Design Award yn Izer Winner in Grafysk Category

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Verified Award Winner

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Colors

The Design

About Soda Grocery Fiedselferpakking

Soda Grocery is in ferpakkingsûntwerp foar souvenirfiedsel dat ferkocht wurdt oan besikers yn Macau. De ûntwerptaal is ûntliend oan firewurkferpakking dy't yn de tweintichste iuw yn Macau produsearre waard. Ofbyldingen fan fjouwer froulju, oernommen fan de histoaryske ferpakking, binne opnij tekene as hjoeddeiske yllustraasjes en printe yn stevige kleuren. Fjouwer fiedselferpakkingen drage de yllustraasjes, en elke doaze mjit 185 by 145 by 55 millimeter. It printe ynpakpapier en de binnenste labels binne ôfwurke mei reliëfdruk, ultravioletcoating, brûnzjen en stânsjen. It ûntwerp behâldt syn regionale karakter wylst it foldocht oan moderne smaak.

The Recognition

About the A' Design Award yn Izer

Soda Grocery Fiedselferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Soda Grocery Fiedselferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Soda Grocery Fiedselferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu