MG iSmart Ynfotainmentsysteem-ynterface troch Star

MG iSmart Ynfotainmentsysteem-ynterface troch Star is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Goud yn de kompetysje-kategory Ynterface, Ynteraksje en Brûkersûnderfining Ûntwerp.

GoudYnterface· 2021

MG iSmart Ynfotainmentsysteem-ynterface

troch Star

Klant: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

A' Design Award yn Goud Winner yn de kategory Ynterface

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Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #120910

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It Untwerp

Oer MG iSmart Ynfotainmentsysteem-ynterface

MG iSmart is in ynfotainmentsysteem-ynterface ûntwurpen foar auto's fan it merk MG. De ynterface stipet in nije merkyntroduksje mei in oanpaste oplossing boud om konnektiviteit, digitale kontaktpunten en tûke assistinten hinne. Undersyk en ideaasjesesjes mei it merkteam en mei klanten yn de doelmerken hawwe de brûkersflows stjoerd. Trije ynteraksjekonsepten waarden as prototype útwurke, en seis fisuele rjochtingen waarden test foardat ien definitive rjochting selektearre en yn detail ûntwikkele waard. Auto's útrist mei MG iSmart ride op 'e dyk yn Yndia en Tailân.

De Erkenning

Oer de A' Design Award yn Goud

MG iSmart Ynfotainmentsysteem-ynterface is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan MG iSmart Ynfotainmentsysteem-ynterface wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. MG iSmart Ynfotainmentsysteem-ynterface makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Ofmjittingen & Ferpakking: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Labels: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Produksjetechnology: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Ynspiraasje: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Projektdoer: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Teamleden: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.