Thirty Years Anniversary Merkidentiteit by Salvita Bingelyte

Thirty Years Anniversary Merkidentiteit by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Izer in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

IzerGrafysk· 2021

Thirty Years Anniversary Merkidentiteit

by Salvita Bingelyte

Client: Salvita Design

A' Design Award yn Izer Winner in Grafysk Category

12,103

Verified Award Winner

Verify Award Status for #120942

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Thirty Years Anniversary Merkidentiteit

Tritich Jier Jubileum is in merkidentiteit dy't makke is om tritich jier fan werstelde diplomatike relaasjes tusken Litouwen en Dútslân te markearjen. It embleem beklammet it getal tritich en kombineart de twa sifers mei de kleuren fan de flagge fan elk lân. By gruttere tapassingen wurdt de nul ôfsnien, sadat de yndieling helder bliuwt, de tekst lêsber bliuwt en de foarm as grafysk elemint funksjonearret. Op in mok foltôget it hânfet de ôfsnien nul. Kleurde tekens op in wite eftergrûn ferbetterje de sichtberheid. De identiteit ramt iepenbiere eveneminten en kommunikaasje yn.

The Recognition

About the A' Design Award yn Izer

Thirty Years Anniversary Merkidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Thirty Years Anniversary Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Thirty Years Anniversary Merkidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo was created for the German Embassy in Vilnius in order to mark their 30 year anniversary of restored diplomatic relations between Lithuania and Germany. The logo tells a story of two countries who have developed close relations. It is shown by highlighting the number 30 and combining it with the flag from each country.
Dimensions & Packaging: To enhance the visibility of the logo, it was decided to use colored signage on a white background.
Tags: Anniversary, logo, signage, visual identity, branding, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
Production Technology: Using a larger logo, it came down to a cropped number zero because it does not overload the layout, maintaining good readability and creating a nice graphic element. There was also playful use of the cropped zero on a mug, using the handle of the mug to complete the zero.
Design Challenge: To create a successful logo expression of the friendship between Lithuania and Germany.
Research: Inspired by the flags of the two states, a modern, stylish and recognizable corporate anniversary emblem was created to visibly frame public events and projects. It will be used by the German Embassy in Lithuania in its external communication throughout 2021.
Inspiration: Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Germany recognized the reestablished independence of Lithuania and diplomatic relations were restored.
Project Duration: Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
Operation Flow: The logo not only commemorates the 30 years of restored bilateral friendship and cooperation, but also looks ahead, towards a common future. The merged numbers are like looking through glasses, upon a road with two different countries headed together in the same direction.
Image Credits: Erin Hope Stevens (Copywriter)