Heheqingtian Teemerkidentiteit by Zi Huai Shen

Heheqingtian Teemerkidentiteit by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2021

Heheqingtian Teemerkidentiteit

by Zi Huai Shen

Client: Heheqingtian

A' Design Award yn Brûns Winner in Grafysk Category

12,273

Verified Award Winner

Verify Award Status for #121025

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Heheqingtian Teemerkidentiteit

Heheqingtian is in teemerkidentiteit dy't ûntwikkele is foar in teelibben- en kultuerbelibbingsromte, wersketten út in partikuliere wenning yn Japanske styl. De identiteit begjint mei it idee fan gearkomste. De doarfoarm fan it gebou is kombinearre mei it Sineeske karakter He, om sa de geast fan tee tsjinjen en de betsjutting fan gearkommen en útwreiden nei bûten út te drukken. In ynhâlden ûntwerp bringt de rêstige sfear fan op syn gemak tee priuwen oer. De teedoaze is makke fan hout mei in tap-en-gatstruktuer dy't gjin lym nedich hat, wêrmei't in miljeufreonlike oanpak stipe wurdt.

The Recognition

About the A' Design Award yn Brûns

Heheqingtian Teemerkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Heheqingtian Teemerkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Heheqingtian Teemerkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Dimensions & Packaging: Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm
Tags: Branding design, Package design, Traditional culture, Asian design
Production Technology: Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept.
Design Challenge: The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
Research: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Inspiration: Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
Project Duration: The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
Operation Flow: The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to SUMP DESIGN / Heheqingtian
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019