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Nu Primary Function: Pòlshoarloazje troch Maziar Mohit and Iman Kimiaei

Nu Primary Function: Pòlshoarloazje troch Maziar Mohit and Iman Kimiaei is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Sieraden Ûntwerp.


SulverSieraden· 2021

Nu Primary Function: Pòlshoarloazje

troch Maziar Mohit and Iman Kimiaei

Klant: I and M Design

A' Design Award yn Sulver Winner yn de kategory Sieraden

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Kleuren

It Untwerp

Oer Nu Primary Function: Pòlshoarloazje

Book Text: Nu is in pòlshoarloazje mei in wetterfolle wizerplaat. De wizerplaat befettet wetter dat sammele is út guon fan 'e meast fersmoarge wetterboarnen op 'e wrâld, sterilisearre troch ultrafiolet ljocht. Trochsichtige akryl wizers binne ûnder wetter dompele en bliuwe hast ûnsichtber. Troch it stielen kast oan te reitsjen wurdt in ljochtemittearjende diode aktivearre dy't de wizers ferljochtet om de tiid oan te jaan. It kast is bekroane mei kroepel saffierglês, en it bantsje is makke fan kaktusleder. De foarm folget de kontoer fan in dauwdrip dy't op in blêd rêst. De blauwe kleur ferwiist nei de ûnbeflekte oseaan.

De Erkenning

Oer de A' Design Award yn Sulver

Nu Primary Function: Pòlshoarloazje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Nu Primary Function: Pòlshoarloazje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Nu Primary Function: Pòlshoarloazje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen
The watch dial is filled with water collected from the world's dirtiest water sources.
Within the water-filled dial are the watch's clear acrylic hands (powered by a Swiss Quartz Movement). They stay almost invisible in the water until you touch the watch metal body (which acts as a touch-sensitive switch), then they come to life by directing a beam of light (from an LED) through them. They glow within the murky water to show the time.
Ofmjittingen & Ferpakking
Case diameter 38mm, thickness 12mm, strap width 20mm.
Labels
watch, minimal, timepiece, design, unconventional, water, environment,
Produksjetechnology
Domed sapphire glass with an anti-reflective coating on both sides will top the watch 316L High-quality steel case. The strap will be made of all-natural, cruelty-free cactus leather with a magnetic clasp. The polluted water inside the dial will be sterilized using UV. Swiss Quartz Movement.
Untwerpútdaging
The biggest challenge for us was to design a conversation piece that would elegantly convey our message. We want to talk about water pollution without actually talking about it.
Undersyk
We started with a simple question: How can we attract people's attention to a subject matter that they prefer to ignore? We did some research and talked to few experts in the fields of psychology and human behaviour. We found out that the best way to gain someone's attention is to arouse their curiosity. People tend to remember the answers better if they are the ones asking the questions. We designed Nu to be a conversation piece, an object to intrigue.
Ynspiraasje
Nu was born out of our concern for the environment; we aimed to attract people's attention to water pollution and the fact that time is running out for all of us to do something about it.
The morning dew inspired Nu's design. Like a water droplet on top of a leaf, the watch sits on top of the strap; the body shape follows the droplet's contour, and the pristine ocean inspired the blue colour.
Projektdoer
The project started in December 2020 in Toronto and finished in February 2021 in Krakow.
Operaasjestreamferrin
The watch's hands are made from clear acrylic, and they are submerged in water; the refractive index of clear acrylic is close to that of water, making the hands look almost invisible. To see the time, the user touches the watch metal body. The body acts as a touch-sensitive switch for the LED, located at the base of both watch hands; it will light up, illuminating the hands.
Teamleden
Maziar Mohit
Iman Kimiaei
Ofbyldingskrediten
Image #1 : 3D Artist Iman Kimiaei, NU Image 01, 2021
Image #2 : 3D Artist Iman Kimiaei, NU Image 02, 2021
Image #3 : 3D Artist Iman Kimiaei, NU Image 03, 2021
Image #4 : 3D Artist Iman Kimiaei, NU Image 04, 2021
Image #5 : 3D Artist Iman Kimiaei, NU Image 05, 2021

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De A' Design Award is in ynternasjonale, troch in sjuery beoardiele ûnderskieding foar goed ûntwerp. Doch mei oan de A' Design Award om de kâns te krijen meritokratyske erkenning te fertsjinjen, ferneamdheid, prestiizje en publisiteit te winnen foar jo wurk. Nominearje jo wurk foar de A' Design Award en kompetearje foar de begearde A' Design Prize.

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