He He Logo troch Chao Yang, Jianhua Dong and Sy Xiang is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2021

He He Logo

troch Chao Yang, Jianhua Dong and Sy Xiang

Klant: Zhejiang taijiuxian Agricultural Development Co., Ltd

A' Design Award yn Brûns Winner yn de kategory Grafysk

9,597

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #121319

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer He He Logo

He He is in merklogo dat ûntwikkele is foar in artistyk lânboumerk. It ûntwerp kombinearret it Sineeske karakter he mei it Westerske ampersand-symboal, om't beide foarmen it idee fan fúzje útdrukke. De twa tekens binne gearfoege ta ien inkeld karakterteken dat sawol yn Eastlike as Westlike kontekst werkenber is. Grafyske kreativiteit is brûkt om it merkteken en de begelaeidende grafyske eleminten te foljen mei kulturele en artistike eleminten út Sina en Europa. It logo hat gjin fêste grutte en kin direkt tapast wurde op ferpakking en bûtenreklame.

De Erkenning

Oer de A' Design Award yn Brûns

He He Logo is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan He He Logo wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. He He Logo foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Hehe is an artistic brand of agricultural products. The uniqueness of this brand logo design is the integration of Chinese culture and Western culture, forming a unique brand visual image. When it is applied, it can integrate Chinese culture and Western culture, and realize the combination of eastern culture and Western culture, agriculture and art.
Ofmjittingen & Ferpakking: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Labels: Brand image design, logo design, Chinese culture, western culture, integration
Produksjetechnology: The logo is designed with the combination of eastern and Western characters. At the same time, it uses the creative way of graphics to fill in the cultural and artistic elements from the East and the west, realizing a set of brand image with the connotation of the integration of eastern and Western cultures.
Untwerpútdaging: The biggest challenge of this project is the integration of Chinese culture and European culture, and the formation of a character symbol. The design of the logo cleverly finds two words with the same connotation, and organically combines them to present a brand logo with eastern and Western recognition.
Undersyk: The background of this project is to present an agricultural brand logo design through the integration of eastern and Western culture and aesthetic design.

This design adopts the method of text design and graphic creativity, combines Chinese characters and English characters, and presents them in a mixed style.
Ynspiraasje: The design inspiration comes from the Chinese character "he" and the western "&", both of which express the meaning of fusion. They represent the fusion of Chinese art and Western art.
Projektdoer: The project started in April 2020 in Hangzhou and finished in November 2020 in Hangzhou
Operaasjestreamferrin: These visual graphic design can be directly used in packaging and outdoor publicity.
Teamleden: Designer: Chao Yang
Designer: Jianhua Dong
Designer: Shuyue Xiang
Ofbyldingskrediten: Image #01 : Designer, Chao Yang
Image #02 : Designer, Jianhua Dong
Image #03 : Designer, Shuyue Xiang
Image #04 : Designer, Chao Yang
Image #05 : Designer, Jianhua Dong