Flowering Street Bloeiende Strjitte troch Mingjun Jiang

Flowering Street Bloeiende Strjitte troch Mingjun Jiang is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2021

Flowering Street Bloeiende Strjitte

troch Mingjun Jiang

Klant: Monka Design

A' Design Award yn Brûns Winner yn de kategory Grafysk

11,557

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #121372

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Flowering Street Bloeiende Strjitte

Bloeiende Strjitte is in weldiedigenshaidsmerkidentiteit dy't makke is om dakleaze minsken yn Londen te stypjen. It merk lit dakleaze ferkeapers ynkommen fertsjinje troch blommen te ferkeapjen tsjin gewoane merkpriizen, ynstee fan ôfhinklik te wêzen fan donaasjes. De foarm fan it logo is ynspireare troch strjittenammebuorden yn Londen, in ferwizing nei de term strjittefreonen dy't brûkt wurdt ûnder minsken dy't bûten sliepe. Elke bosk blommen wurdt ynpakt yn sammele âlde kranten, fêstbûn mei natuerlik hampetou en foarsjoen fan in tankkaartsje. Recycleare natuerlike materialen hâlde de ferpakkingskosten leech, sadat mear ferkeapers stipe wurde kinne.

De Erkenning

Oer de A' Design Award yn Brûns

Flowering Street Bloeiende Strjitte is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Flowering Street Bloeiende Strjitte wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Flowering Street Bloeiende Strjitte foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Ofmjittingen & Ferpakking: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Labels: charity, homeless, London, branding, visual, identity, flower
Produksjetechnology: Flowers sold by the homeless.
Untwerpútdaging: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Undersyk: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Ynspiraasje: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Projektdoer: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Operaasjestreamferrin: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Patinten: none
Teamleden: Mingjun Jiang
Ofbyldingskrediten: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019