Ge Wu Zhi Heng Segelskrift Typografy by Lu Zhao and Shankai Gu

Ge Wu Zhi Heng Segelskrift Typografy by Lu Zhao and Shankai Gu is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2021

Ge Wu Zhi Heng Segelskrift Typografy

by Lu Zhao and Shankai Gu

A' Design Award yn Brûns Winner in Grafysk Category

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Verified Award Winner

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The Design

About Ge Wu Zhi Heng Segelskrift Typografy

Ge Wu Zhi Heng is in segelskrift-typografyûntwerp dat it lykwicht tusken minsken en alle dingen bestudearret. It wurk is basearre op Xiaozhuan, in iere foarm fan Sineeske segelskrift dy't bekend stiet om syn konsintraasje en autentisiteit. De titel komt út it Boek der Riten, wêr't de wurden betsjutte om alle dingen te ûndersykjen en te begripen en in steat fan lykwicht te berikken. It ûntwerp ferbynt tradisjonele Sineeske filosofy mei moderne segeltekstûntwerp. It doel is om te fragen hoe't minsken har bewege fan it echte libben nei it firtuele libben en hoe't lykwicht bewarre bliuwe kin.

The Recognition

About the A' Design Award yn Brûns

Ge Wu Zhi Heng Segelskrift Typografy is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Ge Wu Zhi Heng Segelskrift Typografy wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Ge Wu Zhi Heng Segelskrift Typografy foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Due to the continuous growth of human scientific and technological civilization, human beings can quickly change their roles freely from real life to virtual life. However, there is no basis for thinking about the authenticity of all things in the world in the process of transformation. Therefore, I want to interpret the balance between all things through the overall design of Xiaozhuan, because Xiaozhuan is the first culture created under the centralization of power in the long river of culture Word itself has a certain degree of concentration and authenticity. It originated from the book of rites, University, which means to explore and understand all things in the world; to balance, to reach; balance, to balance, means to reach a state of balance. Based on the visual culture exploration of modern seal text design, this paper links the elements of Chinese traditional philosophy of all things, and ponders how the relationship between human beings and all things can reach the balance state from the first reality (authenticity) to the second reality (virtuality).
Inspiration: Due to the continuous growth of human scientific and technological civilization, human beings can quickly change their roles freely from real life to virtual life. However, there is no basis for thinking about the authenticity of all things in the world in the process of transformation.
Team Members: Lu Zhao
Shankai Gu

Read the Press Release