BD's Hype Tribe Kantoar Ynterieurûntwerp by DB and B Pte Ltd

BD's Hype Tribe Kantoar Ynterieurûntwerp by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Goud in Ynterieurromte en Útstallingûntwerp Competition Category.

GoudYnterieur· 2021

BD's Hype Tribe Kantoar Ynterieurûntwerp

by DB and B Pte Ltd

Client: DB and B Pte Ltd

A' Design Award yn Goud Winner in Ynterieur Category

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Colors

The Design

About BD's Hype Tribe Kantoar Ynterieurûntwerp

BD's Hype Tribe is in kantoarynterieur dat leit op twa ferdjippings fan in gebou yn Singapore. It ûntwerp bringt ferskate bedriuwsûnderdielen gear yn ien dielde mienskipsromte. In ûntfangstromte, co-working kafeesônes en wurkbuerten binne mei-inoar ferbûn troch in trochgeande fisuele reis. Ien kafeegebiet is ynspirearre troch in alfresco-setting en biedt in rêstige en noflike omjouwing. Hingjende akoestyske panielen soargje foar in gefoel fan streaming boppe de romte. Hout en griene beplanting wurde kombinearre om biofile eleminten nei binnen te heljen. In oanpak fan buroferdieling stipet in effisjint gebrûk fan de flieroerflakte.

The Recognition

About the A' Design Award yn Goud

BD's Hype Tribe Kantoar Ynterieurûntwerp is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan BD's Hype Tribe Kantoar Ynterieurûntwerp wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. BD's Hype Tribe Kantoar Ynterieurûntwerp makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags: Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge: Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Research: The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration: Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Duration: The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

Read the Press Release