Africolor Festival Fisuele Identiteit Festival by Manuela Bonnet

Africolor Festival Fisuele Identiteit Festival by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2021

Africolor Festival Fisuele Identiteit Festival

by Manuela Bonnet

Client: Africolor

A' Design Award yn Brûns Winner in Grafysk Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Africolor Festival Fisuele Identiteit Festival

Africolor Festival is de fisuele identiteit dy't makke is foar de tritichste jierlikse edysje fan in muzykfestival dat holden wurdt yn Parys. It ûntwerp is basearre op it idee fan resonânsje, wêrmei oanjûn wurdt dat it festival trochgiet mei neigalmjen oer tiid en grinzen hinne. In typografysk spultsje snijt en werhellet de letters fan de titel om sa in libbene ritme te kreëarjen. De identiteit is dúdlik, direkt, kleurryk en bliid. It poster wurdt makke yn twa kontrasterende ferzjes, ien read en ien grien. Itselde fisuele systeem wurdt tapast op brosjueres, flyers, metroposters, spandoeken, tas-om-mei-te-nimmen-tassen en publikaasjes foar sosjale media.

The Recognition

About the A' Design Award yn Brûns

Africolor Festival Fisuele Identiteit Festival is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Africolor Festival Fisuele Identiteit Festival wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Africolor Festival Fisuele Identiteit Festival foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet