PepsiCo Foundation Primary Function: Identiteitssysteem troch Dennis Furniss

PepsiCo Foundation Primary Function: Identiteitssysteem troch Dennis Furniss is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2021

PepsiCo Foundation Primary Function: Identiteitssysteem

troch Dennis Furniss

Klant: PepsiCo International Mexico

A' Design Award yn Sulver Winner yn de kategory Grafysk

42,147

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #122974

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer PepsiCo Foundation Primary Function: Identiteitssysteem

PepsiCo Foundation is in identiteitssysteem dat makke is foar in non-profit organisaasje dy't mienskippen yn Meksiko en Latynsk-Amearika stipet. It ûntwerp ferfangt in bedriuwsmjittige fisuele taal troch in mear minsklike. Argetypyske foarmen fertsjintwurdigje de trije haadpylders fan 'e stichting. Yn in modulêr systeem kombinearje en fermannichfâldigje dizze foarmen om patroanen en tekstueren te foarmjen. In geometrysk lettertype, in libbenich kleurepalet, in fotografystyl en in yllustraasjestyl meitsje de identiteit kompleet. It systeem wurdt tapast op in digitaal merkboek en op evenemintemateriaal lykas shirts, tassen en hoeden.

De Erkenning

Oer de A' Design Award yn Sulver

PepsiCo Foundation Primary Function: Identiteitssysteem is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan PepsiCo Foundation Primary Function: Identiteitssysteem wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. PepsiCo Foundation Primary Function: Identiteitssysteem is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Ofmjittingen & Ferpakking: There are not packaging deliveries
Labels: PepsiCo, Foundation, identity, system, strong, consistency
Produksjetechnology: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Untwerpútdaging: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Undersyk: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Ynspiraasje: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Projektdoer: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Operaasjestreamferrin: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patinten: Copyrights: PepsiCo International Mexico
Teamleden: Innovation Design Center LATAM
Ofbyldingskrediten: All Images: Design Innovation Center LATAM