Xphere Bedriuwsidentiteit Rebranding troch Yibang Design and Xiner Zheng

Xphere Bedriuwsidentiteit Rebranding troch Yibang Design and Xiner Zheng is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2021

Xphere Bedriuwsidentiteit Rebranding

troch Yibang Design and Xiner Zheng

Klant: Yibang

A' Design Award yn Izer Winner yn de kategory Grafysk

8,880

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #123091

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Xphere Bedriuwsidentiteit Rebranding

Xphere is in bedriuwsidentiteitsûntwerp makke foar it merk Rongxing. De namme Xphere is ôflaat fan de Sineeske merknamme Rongxing, wat "wolvarende sfear" betsjut. De identiteit ferbynt de betsjutting fan de Sineeske namme mei de Ingelske namme yn ien visuele taal. It merkteken is ynspireare troch de foarmen fan in stjer, en in passende snee is tapast op sawol it Ingelske as it Sineeske logomerk. Stoutmoedige kleuren en sterke fisuele eleminten beklamje de heechweardige produktline. Printe items brûke swiere matte papier, en it visitekaartsje en it tankkaartsje drage in reliëf-logo.

De Erkenning

Oer de A' Design Award yn Izer

Xphere Bedriuwsidentiteit Rebranding is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Xphere Bedriuwsidentiteit Rebranding wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Xphere Bedriuwsidentiteit Rebranding wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Ofmjittingen & Ferpakking: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Labels: Xphere, Visual Identity, Commercial, Branding
Produksjetechnology: Adobe Photoshop, Illustration, and InDesign.
Untwerpútdaging: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Undersyk: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Ynspiraasje: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Projektdoer: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operaasjestreamferrin: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Teamleden: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Ofbyldingskrediten: Yibang