Fondazione Alinari Merkidentiteit troch Frush Design

Fondazione Alinari Merkidentiteit troch Frush Design is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2021

Fondazione Alinari Merkidentiteit

troch Frush Design

Klant: Frush | Creative studio

A' Design Award yn Sulver Winner yn de kategory Grafysk

41,261

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #125706

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Fondazione Alinari Merkidentiteit

Fondazione Alinari is in merkidentiteit dy't makke is foar Fondazione Alinari per la Fotografia, in iepenbier orgaan dat yn Florence oprjochte is foar it behâld, behear en de promoasje fan de fotografyske kolleksjes fan Alinari. De identiteit is boud om de lytse letter A hinne, in abstraksje fan in kameralins, dy't ek wurket as in ramt foar bylden út it histoaryske argyf. Skulpturaal letterwurk en in swart-wyt palet ferwize nei ljocht en skaad. It systeem wurdt tapast op drukwurk, tickets, katalogussen, merchandising en in webside.

De Erkenning

Oer de A' Design Award yn Sulver

Fondazione Alinari Merkidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Fondazione Alinari Merkidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Fondazione Alinari Merkidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Ofmjittingen & Ferpakking: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Labels: brand design, merchandising, print materials, visual identity
Produksjetechnology: Brand design and visual identity and language.
Untwerpútdaging: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Undersyk: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Ynspiraasje: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Projektdoer: The project started in October 2020 in Florence (Italy) and it is still going on.
Operaasjestreamferrin: It's a brand identity project to identificate a new public subject.
Patinten: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Teamleden: Giuditta Valentina Gentile