Kairi Murakami Merkidentiteit Herûntwerp by Daisuke Kobayashi

Kairi Murakami Merkidentiteit Herûntwerp by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2021

Kairi Murakami Merkidentiteit Herûntwerp

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

A' Design Award yn Brûns Winner in Grafysk Category

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Verified Award Winner

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Colors

The Design

About Kairi Murakami Merkidentiteit Herûntwerp

Kairi Murakami is in merkidentiteit herûntwerp makke foar in hotel op Iki-eilân yn Nagasaki, Japan. It symboal is basearre op de kanji Ichi, wêrfan de foarm in inkele horizontale line is, en dy't foarkomt yn de hotelnamme. De line ropt ek it útsjoch oer Yunomoto Bay op, it earste lânskip dat gasten sjogge by oankomst. It logo bestiet út rjochte linen en sirkels, dy't in krêftich en ûnfergetlik lânskip útdrukke. De kleuren brûke gradaasjes dy't de jûnsûndergong yn it ûnthâld roppe. De identiteit waard tapast op hal-buorden, fisitekaartsjes en briefpapier, wêrby't it hotel presintearre wurdt as in twadde thús.

The Recognition

About the A' Design Award yn Brûns

Kairi Murakami Merkidentiteit Herûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Kairi Murakami Merkidentiteit Herûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Kairi Murakami Merkidentiteit Herûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi