Oliveira Almeida Merkidentiteit troch Ricardo Filipe Lopes da Silva

Oliveira Almeida Merkidentiteit troch Ricardo Filipe Lopes da Silva is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2022

Oliveira Almeida Merkidentiteit

troch Ricardo Filipe Lopes da Silva

Klant: Oliveira de Almeida Advogados

A' Design Award yn Izer Winner yn de kategory Grafysk

10,435

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #126100

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Oliveira Almeida Merkidentiteit

It hawwen fan de missy om de rjochtfeardige saken te ferdigenje en ûnbetelbere juridyske bewiizen byinoar te bringen om effektive oplossingen foar klantan te leverjen, fereasket in soad organisatoaryske dissipline en fleksibiliteit. It merk werjout dizze ynspanningen grûndich en giet fierder as de fisuele identiteit. Troch it logo om te foarmjen ta in kantoarhelpmiddel wurdt net allinnich papierwerk byinoar set, mar helpt it ek it merk om yn it ûnthâld fan kliïnten te bliuwen.

De Erkenning

Oer de A' Design Award yn Izer

Oliveira Almeida Merkidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Oliveira Almeida Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Oliveira Almeida Merkidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: As a defender of righteous causes, the firm has the mission to put invaluable legal evidence together in order to bring effective solutions to customers. To better depict the brand values, the logo combines a necktie that represents nobility and a paper clip that not only fulfills its primary function of holding paper together but symbolizes order. These elements are present in lawyers 'daily lives, and turning them into a day-to-day device will help the brand stick to clients' memory.
Ofmjittingen & Ferpakking: Tie-shaped clip in solid Brass - 8 mm (width) x 30 mm (height)
For the stationery, Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Labels: law, order, tradition, lawyers, law firm, brand, paper clip,
Produksjetechnology: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The logo design was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK, and Pantone colours. The Tie-shaped clips were crafted in solid brass.
Untwerpútdaging: One of the challenges was to bring unexpected symbols from the law and order environment to life for a physical experience, without losing the classic feel. To depict the name of the firm and tie it together with the activities of the lawyers, I dug into the etymology of Oliveira de Almeida to extract the right colour palette. This gave the final touch to the brand identity.
Undersyk: Besides the research on how the public perceives law firms. The colour scheme was carried out based on the etymology of the firm's name. Oliveira simply means Oliveira which contains a wide range of green colours, from dark to light tones. On the coats of arms, it is the symbol of peace and victory. About Almeida, this comes from the Arabic terms the meaning al, table meaning maida. In the geographical sense, it means something like a plateau or flat soil which contains earthy colours.
Ynspiraasje: The idea emerged from observing the daily responsibilities of a lawyer, constituting a fundamental principle of advising clients wisely. Interpret laws and apply them to specific cases, gather evidence for a case, search public records and other legal records. These processes require a lot of organizational discipline to collect the paperwork orderly or to change specific documents whenever necessary. So, nothing is more suitable than a paper clip.
Projektdoer: February 2020 to April 2020 in Curitiba, Brazil
Operaasjestreamferrin: In general, law firms tend to use symbols extensively such as the scales of justice, swords, or anything that involves classic architectural elements. And to stand out from the competition surged the idea of creating something that goes beyond these symbols and visual identity. Thus, the fabrication of the tie-shaped clip came to life in order to invite the client to have a practical experience with the brand. On the of it, the color palette applied to all media and office tools reinforces the appearance of the brand in such a way that the target audience will recognize it in the absence of the logo.
Ofbyldingskrediten: Image 5: Photographer Luke Michael, Angel holding round wreath statue, 2017.